In Stockholm, this entire week promises to be a week filled with inspirational and electrifying ideas. With over 25 events slotted within one week, TEDxStockholm is aiming for the world record of largest number of TEDx events in a week!
On the 21st of April, I took the opportunity to attend TEDxSSE4m, in anticipation to organise our very own TEDxMälaren in June. TEDxSSE4m is a TEDx event organised by students of the Stockholm School of Economics (SSE). 4M is an acronym for Masters of Marketing and Media Management.
Their speakers included Joakim Jardenberg, CEO of Mindpark; Tomas Bacoccoli, Sales Director of MTG Radio Sweden and Robin Teigland, an associate professor at the Centre for Strategy and Competitiveness at SSE.
I was particularly intrigued and inspired by Robin’s presentation of ‘Leveraging Virtual Worlds for Real World Results‘. She talked about virtual worlds (e.g. Second Life), its hype and downfall as well as why she believes it would make a come-back becoming an important communication tool in the near future.
She highlighted how governments (e.g. Sweden, China, USA) and multinational corporations (e.g. IBM) are increasingly investing in virtual realities. Universities around the world are already creating islands in Second Life (e.g. University of Cambridge, National University of Singapore, SSE). She introduced concepts such as ‘Avapreneurs’, ‘microemployees’ and explained how small medium enterprises (SMEs) can use virtual worlds to stay competitive and be on equal grounds with giant conglomerates.
She ended with the note that virtual worlds could be the next revolution to mobilise labour. People with restrictions or disadvantages in the real world can discover new opportunities in the virtual world like how a simple housewife who cannot drive can earn money by being a successful saleswoman in Second Life.
The future of Virtual World:
- Virtual worlds could be training grounds for companies (IBM has done this).
- Virtual worlds could bring people together for a similar goal (like what non-profit Second Life slpeacetrain.org did).
- Virtual worlds could act as a complementary communication system to bring people together from all over the world.
The virtual world concept is not a new concept. It was a hype, and had a downfall. But, with more recent advances in social media, virtual world is making its comeback.
It was a pretty amazing talk, at least to the uninitiated like me. In fact, I am so inspired that I’m going to create a Second Life avatar by the end of this week! See you in Second Life!